Fashion and comfort footwear for men and women. Professional shoe fitting. Custom orthotics. Shoe modifications. Approved footwear for people with diabetes. Insurance billing. The Shoe Tree was established in the Pismo Coast Shopping Center in 1989. In 2000, we moved to our current location in downtown Pismo Beach. We are a “ma ‘n’ pa” operation with deep local roots in San Luis Obispo County. Owned by the same people since day one, The Shoe Tree prides itself on personal service and dedication to the health and wellness of each and every person who walks through our doors.