In 2013, The Ritual opened up in downtown San Luis Obispo with the idea of bringing together two timeless services: A Barbershop and Haberdashery. From the get-go, their objective has been to offer traditional values with a modern style in both aspects of our business. They are proud to offer the community a place to create memories such as… a kid’s first barbershop experience, a groom’s big day beginning with a shave and cold beer. It could even be that place where you purchased your first pair of RedWing Boots. Welcome to the Daily Ritual.