Welcome to San Luis Obispo

Halfway between Los Angeles and San Francisco, along California’s fabled Highway 1, lies a town that until recently was relatively unknown.

Nestled between tranquil hills, dramatic peaks and the Pacific Ocean, the streets of downtown San Luis Obispo are lined with turn-of-the-century mercantile buildings now home to charming boutiques and bustling eateries. At its heart lies the beautifully preserved Spanish Mission San Luis Obispo de Tolosa and plaza that serves as a center of public life. Walkable neighborhoods teem with classic California bungalows, giving way just south of town to the gently rolling vineyards of a world-class wine region. 

With a population of less than 50,000, this university-town radiates a relaxed vibe that appeals to people of all ages and interests. In San Luis Obispo, or SLO to locals, you’ll find surf shops and a symphony, a weekly farmers market and fine arts museum. Friendly locals are always ready to share their favorite spots for hiking, barbecue or pinot noir. All these experiences come together to give you a taste of the SLO lifestyle.

Dine creekside with the historic 250-year-old Mission as a backdrop or discover an intimate bistro where local chefs get creative with farm-fresh ingredients from just down the road. Dip into the craft beer scene that’s come up in recent years alongside the internationally known wine region.

The myriad hiking and biking trails around the city make it an ideal spot for an outdoor adventure. SLO prides itself on being pedestrian- and bike-friendly, with bike lanes, countless bike racks and a truly walkable city core. Add in 310 days of sunshine a year, and you get paradise for the outdoor enthusiast.

Lack of traffic, no-smoking laws, absence of drive-thrus and low crime rate all contribute to SLO’s happiness. Those lucky enough to discover San Luis Obispo and experience the SLO lifestyle may never want to leave.