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Two new hotel openings solidify San Luis Obispo  as an unpretentious luxury destination

SAN LUIS OBISPO, Calif. — With the recent openings of Hotel Cerro and Hotel San Luis Obispo—both located in historic areas in the heart of downtown— San Luis Obispo has become an undeniably luxury destination. But still just minutes away from the beach, miles of open space and quaint, tree-lined streets, San Luis Obispo maintains an unpretentious vibe that will allow you to unwind while you put your feet up.

Located a block away from the historic Mission San Luis Obispo and just steps from restaurants, theaters, galleries and boutiques, Hotel SLO is the perfect luxury home base to come back to after a day of easygoing exploring.

Guests can unwind and experience one of the hotel’s 78 spacious, modern guestrooms that offer abundant light and a playful design inspired by the region’s ranch and beach lifestyle. This modern urban resort features luxurious amenities— a full-service spa, two onsite restaurants, commissioned art, curated in-room complimentary snacks and unique programming— yet also feels as grounded and down-to-earth as the hills and beaches that surround it. Hotel San Luis Obispo is both a destination and an experience, perfect for the unpretentious luxury traveler.


Just a few blocks away, visitors will find newly opened Hotel Cerro located on charming Garden Street. With a rooftop Pool Terrace, 4,000 sq. ft. spa and lavish in-room amenities, Hotel Cerro is the ideal setting for a quintessential Central Coast getaway.


Featuring 65 thoughtfully designed guest rooms, guests can go from dipping their toes in Hotel Cerro’s rooftop pool to grabbing a latte at one of the many surrounding coffee shops. Or, after experiencing the full-service spa, grab an easy bite to eat downstairs at Brasserie SLO or a sweet treat at Life of Pie bakery. After a day wine tasting, going for a scenic hike or exploring downtown SLO’s vibrant arts and culture scene, enjoy some luxurious rest with goose-down duvets and Anichini fine linens over platform beds. It’s the little details that make Hotel Cerro an easygoing yet elegant experience.


Whether its an evening out at the Performing Arts Center for a SLO Symphony performance, a three-course meal at one of our award-winning local restaurants, or perusing fine art at a downtown gallery, unpretentious luxury awaits you in San Luis Obispo.



On California’s famous Highway 1, halfway between Los Angeles and San Francisco, lies a town nestled between rolling hills and the coast – San Luis Obispo. Basking in a perfect Mediterranean climate year-round, San Luis Obispo, commonly known as SLO, has a charming downtown full of unique boutiques and restaurants in addition to the beautifully preserved Spanish Mission at the heart of the city. With its laid-back, relaxed lifestyle, no one is in a hurry, and certainly, no one is in any rush to leave.

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