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San Luis Obispo launches SLO Events Mobile App

San Luis Obispo, CA – (March 18, 2014)- Wondering what’s going on in San Luis Obispo this week? Next week? Next month? There’s an app for that. Residents and visitors alike now have an on-demand itinerary of SLO happenings, events, plays, hikes, expos and pretty much anything else scheduled in San Luis Obispo. SLO Happenings, a free mobile app funded by the City of San Luis Obispo’s Promotional Coordinating Committee, provides a list of San Luis Obispo events and activities broken into five categories: Arts & Culture, Food & Wine, Social & Recreation, Ongoing Events and Happening this Week. The app is available for download at slocity.org/events.

“We set out to create a place where people could see what was happening in SLO,” said Lee Johnson, economic development manager for the City of San Luis Obispo. “We ended up with a great app that allows people to see, search, share and submit events all from their mobile devices.” Created as the next step in the evolution of the SLO Happenings brand, which started as a printed pamphlet and has been available online for the past two years, the app allows for sharing of events and images.

“It has the potential to be a great tool and provide a valuable service to locals as well as visitors to SLO County,” said Jill LeMieux, chair of the Promotional Coordinating Committee. “The app is easy to use and available for Android and iOS mobile devices, including tablets. I am very excited about the possibilities.”

Available at the Apple App Store and Google Play, the SLO Happenings app was designed and developed by marketing and public relations firm Verdin, in partnership with GFL Systems, to be a one-stop shop for events and activities. Each event submission is subject to approval.

“The SLO Events app is amazing; its functional ease and beautiful design is a huge benefit for local events and people searching for them,” said Clint Pearce, chair of the Tourism Business Improvement District.

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