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SLO Tourism Marketing Effort

San Luis Obispo (Immediate release) – The beginning of July brought the start of a new fiscal year and a new marketing team for the City of San Luis Obispo’s Tourism Business Improvement District (TBID) as they stepped out with two new partners and their sights set on attracting travelers.
Following a national search, local public relations and marketing firm Barnett Cox & Associates in conjunction with StudioGood, were selected to lead the City of San Luis Obispo’s tourism marketing efforts.

“We are incredibly excited to work with two agencies with such great track records and varied global experience,” said Nipool Patel, owner of Comfort Inn & Suites Lamplighter and president of the SLO TBID board. “The TBID is looking for a wider reach and more innovative ways to share that SLO is a year round playground for people of all walks and interests. We feel that BCA and StudioGood are a great fit.”

The two firms were selected over other local and national tourism marketing specialists to lead the two-year, approximately $1.5 million, contract to elevate the brand of San Luis Obispo as a destination.

“BCA and StudioGood each bring unique talents to SLO’s tourism marketing effort, but we share a common goal: continuing the city’s healthy tourism trajectory, “ said Maggie Cox, President/CEO of Barnet Cox & Associates. “We had our first meeting with the TBID board and can already tell we are in for a creative, fun, successful ride.”

Key components of the current efforts include managing SLO’s tourism brand identity, the San Luis Obispo Vacations website, and the Share SLO program.
“San Luis Obispo has so much to offer. Living here, we know that; and it’s one of the reasons I started my business here.” said Joey Leslie, president of StudioGood. “We’re excited to bring StudioGood’s global experience and innovative viewpoint to the #ShareSLO campaign. Our team is thrilled to collaborate with the San Luis Obispo TBID and celebrate the city that we love and are lucky enough to call home.”

The contract was held for the last five years by Rosetta, who elected not to pitch for the contract this year. The TBID is a self-assessed district encompassing all 38 of San Luis Obispo lodging properties for the purposes of raising marketing dollars to increase hotel stays.

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