San Luis Obispo County continues to grow, not only as a tourist draw but as a hub for all things artisan.  Whether its farm to fork dining or craft beer, energetic healing or crossfit, art galleries or tech companies, adventure races or rodeo, SLO is as beautiful as it is varied.  It is continuously evolving and forever true to its roots.  You can spend years exploring everything that SLO has to offer and never run out of new experiences.



San Luis Obispo provides the perfect jumping off point for a county rich with diverse experiences. Shopping for artisan creations, savoring farm-to-fork dinning, sipping specialty wines, summiting a local peak, rejoicing in the arts or lying on a sun-kissed beach are all within reach.

The North Coast of San Luis Obispo County is quintessential California. The jagged cliffs of Ragged Point and the galleries of Cambria offer a stark contrast in options to the miles of wide open beach in Morro Bay and ocean front camping in Montana de Oro.

Anchored by an exploding artisan wine scene and followed by a growing foodie and craft beer revolution, North County, embracing its western heritage and agricultural prowess, has become a tourist draw in its own rite.

South San Luis Obispo County is home to the most extensive coastal sand dunes in California, the longest stretch of sun drenched beach in the county, the largest fourth of July celebration around and world-class ocean-front resorts. Did we mention golf?